Who Am I Looking For?

Obviously to succeed in business you need customers. The question everyone asks is "How do I find them?". Well the first thing you must do is decide who it is your looking for. It may sound simple but it's really hard to hit a target until you know what/who it is.


Almost every new client I start with tell me the same thing when I ask them to describe their ideal client or target market. They start telling me in general terms who their existing clients are. The key here is I'm not asking who they do business with I'm asking who they want to do business with. So answer the question for yourself. Who do you want to do business with?

• Who pays on time with out any complaints?
• Who refers you to others and sings your praises?
• Who buys the most?
• Who like to do business with you?
• If you could do business with any one or any group who would it be?

While there are certainly other attributes to determine who your ideal client is I think you get the picture. Take the time to do a little research online for ways to determine your ideal client because once you do you can focus your marketing message to specifically target them instead of targeting the whole world.

You will find that you message is received much better and your conversion rate from stranger to friend will happen more quickly when you can speak to them instead of at them like mass marketing does.

In my next post I will start exploring lead generation both offline and online.

To your success,

Mike McMahon